Carrie McClain, founder of Little Saps, surrounded by her seedlings.
Little SapsArtificial intelligence, blockchain, and trees. What do all three of these things have in common? They are vital pieces of our future and also where innovation is happening right now.
Carrie McClain, the founder of Little Saps, proves that innovation can be found in unexpected places -- in her case, the Fraser Fir trees populating the lush, rolling hills of Appalachia.
But let's start from the beginning. McClain comes from a family of entrepreneurs and has worked alongside her parents, John and Kathy Chefas, farmers and owners of the Christmas tree farm, Hart-T-Tree Farms, for eight years. Nestled deep in the Blue Ridge Mountains of Ashe County, North Carolina, their farm is on fertile land perfect for growing Fraser Firs, the sturdiest of Christmas trees and most capable of holding decadent decorations.
The Chefas family farm, Hart-T-Tree Farm in Grassy Creek, North Carolina.
Little SapsAgriculture's oversupply and scarcity cycle
Having farmed for over 40 years, the Chefas' had weathered through many cycles of oversupply and scarcity. But this last period of scarcity was different.
This time, many farmers in Appalachia opted to raise their own seedlings. They wanted to not only secure control of their supply, but they also wanted to take advantage of the scarcity and grow to sell the seedlings as well. With so many farmers feeling bullish about the seedlings, suddenly, there was worry that too many seedlings would trigger oversupply of trees and depress the wholesale prices - yet again.
An idea is cultivated
With this, McClain sensed an opportunity.
"I would end up at meetings of Christmas tree farmers and this worry was a central point of discussion. I knew that we couldn't control how many seedlings everyone planted; that would take a miraculous amount of trust and coordination. Instead, what we needed to do was expand our markets. We needed to think outside of the box and find new, alternative ways to sell our trees."
This focus on how to grow the market led to the birth of Little Saps. Little Saps offers evergreen seedlings, packed, potted, or plain, to consumers and companies alike, so they can mark special occasions, celebrate holidays, or quite simply, brighten someone's day.
Little Saps at an event at Lees-McRae College in Banner Elk, North Carolina.
Little SapsAs McClain said, I love the idea of sharing something that has roots. Something that will endure for years and years. Most especially, I love that by sharing our Little Saps with others, we are helping make the world a greener place. We are helping to ensure a clean future for our children and grandchildren. My family and I recently visited the polar bear exhibit at the North Carolina Zoo in Asheboro. The exhibit teaches visitors how to be good stewards of the environment. The first suggestion - plant a tree!
McClain pays particular attention to Little Saps' packaging and design, wanting to convey the "elegance, strength, wisdom, beauty and longevity" that many associate with trees. Her goals are far-reaching, just like the trees she hopes to grow. She wants to create an alternative revenue model that will help diversify the farm and support it through the inevitable cycles of plenty and scarcity. McClain believes that in differentiating from other family farms, she will help lift up and unlock greater opportunity for her fellow farmers.
A commitment to sustainable innovation
Moreover,
McClain and Little Saps' mission and vision are ambitious. And frankly, many entrepreneurs could learn from her patient persistence to build a new business (while still an active part of the management of her family's farm) centered around sustainable products that are harmonious with the local economy and environment.
A Little Sap as a wedding favor.
Little SapsOn this Arbor Day and at the end of Earth Week, it only seems fitting to highlight an entrepreneur who wants to put back into Mother Earth instead of taking away and marries profit with purpose.
McClain provides a compelling pitch for buying and gifting sustainably. Who's in?
Irina Fedorenko [Photo: courtesy BioCarbon Engineering]
[Photo: courtesy BioCarbon Engineering]


